Making a newspaper on the First Crusade need some help..?

OKay so My group and I are doing the First Crusade from a Christian point of view. I chose to do and advice page. I was going to have Pope Urban II asking for what to do about the Muslims on the Holy Land. What are some things I could include? Also, who is another good person to ask/answer advice too, and what are good ideas of what to say? THank you !